So how do you generate more home security leads with less overall cost? One proven method is to use direct response marketing. This form of advertising has seen tremendous growth on the heels of its proven effectiveness, and, today, it can incorporate all forms of media, from television to print, radio, and Internet. Direct response can reach a wide audience or a targeted audience and can get you the necessary personal information that will help you better convert a call to a client.

Direct Response Pros has an established and proven advertising system generating thousands of sales leads per day, with strategies encompassing television, radio, print, and Internet, along with call centers. For one example, pay per call advertising targets your call center directly and is charged by the raw call, but the specific nature of this form of advertising can yield a very high potential return, meaning that overall what you pay per lead can be considerably lower than other methods of advertising. Additionally, your home security company saves on time and effort, letting you concentrate on your business operations rather than worrying about generating sales.

Direct response marketing can be tremendously effective and has the potential to reach a wide audience of home security leads. Don’t let what you pay per call and pay per lead keep your business down.

If you are interested in learning more about how Direct Response Pros can help you generate more home security leads, contact us today at 1-800-947-1142.

It is possible to generate the auto warranty and extended warranty sales leads you want through direct response marketing. Direct response can reach a critical high volume of opted in prospects for auto warranty leads. Direct response uses a number of tested methods to gather the necessary personal information, convert calls to leads, and turn inaction to action in those extended vehicle protection leads. Direct response advertising today can span across all forms of media—including television, radio, print, and the Internet—to effectively reach a large audience. This low cost per lead, high-saturation solution can expose your business to thousands of consumers daily and, better still, can target your most likely sales prospects. Additionally, it requires much less time and effort on your part.

The benefits to your bottom line can be immediate with the money you will save, and in the long run, your business will thrive as your auto warranty leads and extended vehicle protection leads turn into sales. With a solid direct response marketing strategy in place, you can worry less about cold calling and generating sales leads yourself, which leaves you more time to focus on successfully managing your business operations.

To learn more about how Direct Response Pros can help your company generate the auto warranty leads or extended vehicle protection leads you want, contact us today at 1-800-947-1142.

Category           – Cost Per Call           – Billable Duration

Cable                                        $32.00                         30sec
Home Security                    $62.00                         60sec
Diet                                           $12.50                         45sec
Supplements                           $9.00                       per unique
Psychic                                   $15.00                          45sec
Debt                                           $35.00                         60sec
Payday Loans                           $6.50                        60sec
Pre-paid Debit Cards             $5.00                         60sec
Loyalty Cards                          $6.50                         45sec

Contact us for more details – 1-800-947-1142

Cost: $12 (posted leads)

Volume: 50 – 1000 per day

Contact Rate: 50%

Close Rate of Contacted Leads: 8% – 16%

Fields Verified:

• First/Last Name
• Address
• City
• State
• Zip
• Phone 1
• Phone 2 (optional)
• Not currently a subscriber
• Home Owner
• Aware of $99 deposit
• E-mail address

Clients Report that they get about a 4% – 6% close rate of all leads. Clients commit to a 750 – 1500 leads over a 3 week period delivered during call center hours.

Blind Transfered Leads

Cost: $15 (blind transfer billed per lead posted even if call drops during transfer)

Volume: 50 – 1000 per day

Fields Verified:

• First/Last Name
• Address
• City
• State
• Zip
• Phone 1
• Phone 2 (optional)
• Not currently a subscriber
• Home Owner
• Aware of $99 deposit
• E-mail address

Clients Report that they get about a 8% close rate of all leads.  Clients commit to a 750 – 1500 leads over a 3 week period delivered during call center hours.

Can you use more qualified Home Security customers?  If yes call us to get started 1-800-947-1142.

Medicare supplemental Insurance Leads

Cost $16 – $20 (varies for posted lead vs hot transfer lead)

These leads are call verified for the following information:

name
address
city
state
zip
phone 1
phone 2 (if available)
(email if available)
are you 65 years or older (y)
are you on medicare (y)
• Are you interested in supplemental Medicare insurance?(y)

Mobility Leads

Cost $50

These leads are call verified and can be hot transfered the following information is collected:

• name
• address
• city
• state
• zip
• phone 1
• phone 2 (if available)
• (email if available)
• do you have trouble walking around your home (y)
• are you 65 years or older (y)
• are you on medicare (y)

If all of those criteria are met the lead is posted into your database in real time.

We look forward to seeing you at the show.  If you have any questions or projects you would like to discuss prior to the show feel free to contact us @ 1-800-947-1142 or email sales@directresposnepros.com.

For a full list of our services visit www.DirectResponsePros.com/Services/ or www.SeniorTargetMarketing.com

Who

We’ve optimized a section of traffic that accounts for about 12% of search navigation on the web and brings Google / Yahoo between $1 to $2 Billion a year.

What

9 times out of 10, when a user searches for something, they’ll put it in Google (i.e: diabetic recipes, debt help, free movies etc…).  Occasionally, they’ll put that in the address bar, that is error traffic and we do not deal with that.  That gets captured by the ISP, toolbar, OpenDNS, etc, and gets monetized via search deals / parked pages.

We only deal with direct navigation.  Where a user takes their search intent (i.e: diabetic recipes, debt help, free movies) puts it in their address bar, puts a .com behind it.  Buyers are proven to utilize this search method.

We’ve found that our advertisers fall into three buckets:

(a) Pure conversion: For them, best campaigns are handpicking the exact search intent (domains) which match their criteria

(b) Traffic volume: We can send high volume of geo-targeted users by keyword at prices unseen anywhere.  Many large properties buy traffic from us to increase or maintain their traffic volume.  Because this is direct navigation traffic which is sent to your site, it shows up as direct navigation to your site on Alexa / Compete, etc.  Quite a few sites have used us to take them from less than 100,000 ranking on Alexa to less than 10,000 quickly while still spending about a $100 a day.

(c) Combination of a and b.

Contact us to run through a demo or fund your online account today 1-800-947-1142

Here is a scenario to illustrate how to calculate costs.  First we need to understand some basic terminology that we use:

Cost Per Call – This is any raw call that hits your call center switch (this can be repeat customers, wrong numbers, short calls, hang ups, marketing calls, etc….)

Cost Per Unique Call – This is any non-duplicated call that hits your call center switch.  (typically non-duplicated calls are calculated weekly and sometimes monthly depending on what you have negotiated with your media partner)

Cost Per Lead - Generally this would be a call based on time duration 30/60 second or longer unique connected.

Short Calls - (this can be repeat customers, wrong numbers, short calls, hang ups, marketing calls, etc….)

Cost Per Order/Deal – Total cost of media divided by total closed orders = gross cost per order

Pay Per Call – Where the advertiser pays a fixed rate per gross unique call

Most clients are familiar with cost per call or pay per call advertising, but what they fail to realize is the true costs of these calls and the way in which the calls are generated.

Quickest way to assess your marketing efforts

If the following:

Typical Cost Per any Call = $45 – $55

Typical conversion of raw call to lead (lead defined as a consumer who stays on the call for 3 minutes or longer) = 25%

10 calls x $50 (average Cost Per Raw Call) = $500

Average cost per qualified lead $500*25% = $125

Typically as high 30% of raw calls will never make it to a live agent and of the calls answered on average about 30% of the clients will qualify for the program.  This plays out when you are purchasing calls that are on a round robin system which will greatly increase short calls, mis-dials and consumers looking for a different company that may have been receiving the calls before you.

It is important to note that you should actively go after your short calls since you will re-contact as many as 20% of the total outstanding short calls.  In today’s environment many consumers are locking in phone numbers to their cell phones which means they have intent, but may not find the time to contact you.  These leads are highly valuable and by actively going after them you will decrease your cost per call, cost per lead and affect your cost per sale numbers.

In a paid media scenario you can afford to spend as much or as little time vetting the client since you are paying for the media and all the data acquired from the media buy.  This also allows you to highly target your audience which improves the quality of the call, since the ultimate goal is to affect your cost per sale.  It is quite easy to lower your cost per call by targeting a highly responsive audience that doesn’t meet your overall cost per sale goals, nor qualifies for your program.  This is always the lure of going after a lower then market average cost per call scenario.

In order to gauge your existing campaign you should do the following.

Total Media Spend/Raw Calls = Avg cost per raw call

Total Media Spend/Unique Calls = Avg cost per unique call

Total Media Spend/Cost Per Lead = Avg cost per lead (defined by your qualifying questions)

Total Media Spend/number of closed orders = Gross Cost Per Order

The above scenarios do not factor in any of your hard costs/commissions etc.., but will give you a snapshot of how your marketing dollars are performing.   We recommend doing this for each medium used for advertising.  If you are not tracking each media with a unique 800# or URL, determining your actual results per outlet is almost impossible, although at worst you will have a average blended media cost.

To find out more about our pay per call campaigns contact us @ 1-800-947-1142